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Chinese Marketing & Distribution VP clears distribution backlog A global FMCG company needed a top of the range Marketing & Distribution Vice-President for China with an in-depth understanding of the local confectionery industry, as well as the skills and charisma to drive a 2000-person team. National sales and supply chains required revitalisation. The previous incumbent, an expatriate, had left backlogs of stock, both at the factory and at multiple warehouses - the result of a 30% reduction in demand which sales had failed to forecast. The client had indicated that they wished to replace him with a Chinese expatriate because, they thought, “locals could not do the job”. Salzer Consulting was, however, able to identify a local Chinese candidate who not only had specific industry skills but was also capable of aggressive regional business development. Upon arrival, the local manager swiftly resolved the outstanding issues and was embraced by the client. For more information on how Salzer Consulting can help your business, please contact us. |
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