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Publisher expands into Asia with USD 3m investment A US-based multimedia publishing group was attempting to penetrate the Asian market. The window of opportunity was quite short, so the investment and launch needed to occur quickly. The challenges, apart from the fast pace, were that the investment was relatively small in size, and at the time the multimedia industry was untried in Asia. Salzer Consulting was engaged to initiate introductions to direct investment groups and to facilitate negotiations for the local funding for this expansion. This involved identifying key local managers and funding partners. The group successfully raised the required USD 3m funds, allowing rapid regional expansion. For more information on how Salzer Consulting can help your business, please contact us. |
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